This week, David Cole from Everest Direct Mail joins us on the show to talk about direct mail advertising for your business. David, an Asheville native and direct mail expert, tells Rodrigo all about Everest’s services for local and national clients. They are mostly in the real estate industry. David has experience in most roles at Everest and now works with clients to create the most effective and unique mailings.
Check out this episode for tips on what creates a successful direct mail campaign, how many times to list your phone number, and why a phone number can be more important than a website address! You’ll also hear funny stories of goofy, creative and out-of-the-box marketing. David shares valuable insight into expectation management and how to know whether or not to outsource your mailing. He’s also got some great insight into postage and how to use the system to your advantage.
Yes, direct mail is effective, and may give you an edge over other real estate agents! Listen to this episode to learn why. Stay tuned to the end for David’s tips on the best direct mail strategies for your business.
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